Growing up, Krista was always drawn to the power of storytelling; repeatedly watching and absorbing the language of cinema. After settling in New York at nineteen, she took advantage of every opportunity to learn all facets of the film production machine: shooting, editing, broadcasting, and even driving a production truck all over Manhattan.
Krista’s tireless work ethic is demonstrated in her quick rise from freelance production assistant to producer on commercials, music videos and live events (and everything in between). She decided to move into television, and began similar trajectory from line-producing content at Heavy.com for the launch of Fuse, moving into producing original content at Sundance Channel and eventually joining A&E Networks where she spent over a decade. She transitioned from production to creative, moving to History as Senior Creative Director and eventually assuming the role of SVP Brand Creative, overseeing all aspects the brand.
She is rightfully proud to have led some of the most succesful campaigns in television history from ratings giants Hatfields & McCoys and The Bible to series mainstays Pawn Stars and American Pickers. She formed and executed the marketing strategy for the network’s first scripted drama series, Vikings, from the ground up and personally oversaw it for the show’s incredible six-season run. Over her tenure, she expanded into producing long-form content and specials for History, garnering an NAACP Image Award for Best Documentary as well as multiple Primetime and Daytime Emmy nominations.
Krista began directing in 2008, taking years of experience guiding a creative marketing team and translating that into leading creative film teams. She has directed music videos and projects for iconic artists such as Justin Bieber, Tyga, Kris Kristofferson, Lynyrd Skynyard, and many more. The result of her collective experience in both production and creative is her ability to wear multiple hats; she is equally adept at managing a team, maximizing production value, budgeting and handling logistics as she is dreaming up concepts, writing scripts and directing actors.
The quality of her work is evident as she continues to explore new frontiers of compelling storytelling. From recent high-profile spots for FOX’s BH90210, CBS All Access’ Star Trek Picard and ABC’s The Bachelor – to more personal projects including the Emmy-Nominated Lifetime PSA “Without Bias” – she remains focused on how to best engage the audience and convey emotion, all while having a great time.
Krista keeps an “Adventure List” on her refrigerator. Items checked off her list? Running the NYC Marathon, jumping out of an airplane at 18,000 feet, and tracking polar bears in the Arctic. As a very fortunate breast cancer survivor, there are plenty more adventures to be had!
She is proud to be a part of Free the Work, a curated talent discovery platform that connects underrepresented creators.
- 2019 – Daytime Emmy Nominated for Best Director of a Promotion for Lifetime’s “Stop Breast Cancer For Life”
- 2008-Current – Multiple Promax BDA awards for Marketing campaigns, Best Direction and Best Graphics.
- 2017 – Telly Award for Best Branded Content
- 2017 – NAACP Image Award Winner for Best Documentary
- 2017 – Clio Award for Best Brand Identity
- 2016 – Emmy Award Nominee for Best Shortform Series