Growing up, Krista was drawn to filmmaking; repeatedly watching and absorbing the language of cinema. After settling in New York, she took advantage of every opportunity to learn all facets of the business from shooting and editing to driving a production truck all over Manhattan.
Krista’s work ethic is demonstrated in her quick rise from freelance production assistant to producer on commercials, music videos, live events (and everything in between). She eventually joined A+E Networks where she transitioned from production to creative, eventually assuming the role of SVP Brand Creative for the History Channel, overseeing every aspect the brand.
She led some of the most successful campaigns in television history such as ratings giants Hatfields & McCoys and The Bible; and series mainstays Pawn Stars and American Pickers. She formed the visual identity and all marketing assets for the scripted drama series Vikings from the ground up, personally overseeing the show’s incredible six-year run. During her tenure, she began producing long-form content and specials for History, garnering an NAACP Image Award for Best Documentary as well as multiple Primetime and Daytime Emmy nominations.
Krista translated years of guiding a creative marketing team into leading film teams. She directs commercials, music videos and promotional work for brands including Sony Pictures Entertainment, Hulu, PODS, Bridgestone, ABC, Disney and History.
The result of her collective experience on all sides of the industry is her ability to wear multiple hats. She is equally in her element producing, budgeting and handling logistics as she is dreaming up concepts, writing scripts and directing talent.
The quick summary? Krista isn’t qualified to do anything else – and she doesn’t want to. She loves being on set, surrounded by creative talent.